Pinnacle is run by an Advisory Board of sports professionals and executives:

• Howard Spencer, Managing Director and CEO, Hyundai Motors New Zealand Ltd - Auckland (Chairman)

• Richard Giltrap, Joint Managing Director, Giltrap Group Holdings

• Simon Peterson, Chief Executive of Rowing NZ, formerly Chairman of Paralympics NZ - Hamilton

• Ian Miles, Sports Management and Marketing Professional - Christchurch
  

Funding for the Pinnacle organization is provided by Hyundai Motors New Zealand, winner of a SPARC Award for Media Sponsorship and numerous other accolades.

Hyundai is certainly no stranger to sports sponsorship in New Zealand, the direct supporter of leading athletes and a wide range of sports from bowls to surfing.

Internationally, Hyundai is a major sponsor of the Olympics, football and many other sports and individuals.

What’s more Hyundai is the fastest-growing mainstream vehicle brand in New Zealand, and the only one 100% locally owned and operated. The South Korean manufacturer’s range of 4WD SUVs and passenger cars wins worldwide praise and respect for its hot new designs, safety, reliability and value for money.